100% Urban Guide is divided into two projects, Netvibes Urban Guide and 7 people 7 cities.
Netvibes Urban Guide purpose is to bring the Nissan QASHQAI claim: '100% Urban Proof' to life. Rather than creating yet another guide about urban living we decided to use the amateur content that sits organically on the web.
People blog about restaurants, pubs, venues but it is very difficult to find useful information. Using Netvibes RSS feeds technology, the Urban Guide looks for the best grassroots options in 7 cities in the UK for you. The site was also done in partnership with The Guardian and Vice magazine to have a mix between amateur and professional content.
On the other hand, '7 people, 7 cities' offers the possibility for people to win a QASHQAI and some money for going out during three months. In return the lucky winners are blogging on the 'Play with the city' blogs.
I was lead Strategic Planner on this project. Agency Duke London 2008
