Make up your own mind is a site created for McDonald's UK as a corporate transparency project giving users the possibility to ask any question to McDonald's, from the way they operate to the business, the people...
Since 2006, Quality Scouts (independent members of the public) have been going behind the scenes at McDonald’s and its suppliers, to find out for themselves what really goes into McDonald’s food and report back on this site.
Some marketing professionals consider Make up your own mind as one of the most interesting example of brand transparency.
I was strategic planner on this project. Duke London / Paris
